Bruce Mau Design/ Incomplete Manifesto

Written in 1998, the Incomplete Manifesto is an articulation of statements that exemplify Bruce Mau's beliefs, motivations and strategies. To date there are 43 statements. Below we have listed the ones that really stand out to us. Thank you Arun for sharing.

5. Go deep. The deeper you go the more likely you will discover something of value.

6. Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

10. Everyone is a leader. Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.

15. Ask stupid questions. Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.

21. Repeat yourself. If you like it, do it again. If you don’t like it, do it again.

24. Avoid software. The problem with software is that everyone has it.

26. Don’t enter awards competitions. Just don’t. It’s not good for you.

29. Think with your mind. Forget technology. Creativity is not device-dependent.

33. Take field trips. The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.

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